Wednesday, June 2, 2010

Areas of fashion design

Many professional fashion designers start off by specializing in a particular area of fashion. The smaller and the more specific the market, the more likely a company is to get the right look and feel to their clothes. It is also easier to establish oneself in the fashion industry if a company is known for one type of product, rather than several products. Once a fashion company becomes established (that is, has regular buyers and is well-known by both the trade and the public), it may decide to expand into a new area. If the firm has made a name for the clothes it already produces, this helps to sell the new line. It is usually safest for a company to expand into an area similar to the one it already knows. For example, a designer of women's sportswear might expand into men's sportswear. The chart below shows the areas in which many designers choose to specialize.

Women's Day wearPractical, comfortable, fashionableHaute couture, ready-to-wear, mass market
Women's Evening wearGlamorous, sophisticated, apt for the occasionHaute couture, ready-to-wear, mass market
Women's LingerieGlamorous, comfortable, washableHaute Couture, ready-to-wear, mass market
Men's Day wearCasual, practical, comfortableTailoring, ready-to-wear, mass market
Men's Evening wearSmart, elegant, formal, apt for the occasionTailoring, ready-to-wear, mass market
KidswearTrendy or Classy, practical, washable, functionalReady-to-wear, mass market
Girls' WearPretty, colorful, practical, washable, inexpensiveReady-to-wear, mass market
Teenager Girl WearColorful,comfortable,glamorous,pretty,Ready-to-wear, mass market
SportswearComfortable, practical, well-ventilated, washable, functionalReady-to-wear, mass market
KnitwearRight weight and color for the seasonReady-to-wear, mass market
OuterwearStylish, warm, right weight and color for the seasonReady-to-wear, mass market
Bridal wearSumptuous, glamorous, classicHaute couture, ready-to-wear, mass market
AccessoriesStriking, fashionableHaute couture, ready-to-wear, mass market

Fashion design terms

  • fashion designer conceives garment combinations of line, proportion, color, and texture. While sewing and pattern-making skills are beneficial, they are not a pre-requisite of successful fashion design. Most fashion designers are formally trained or apprenticed.
  • pattern maker (or pattern cutter) drafts the shapes and sizes of a garment's pieces. This may be done manually with paper and measuring tools or by using an AutoCAD computer software program. Another method is to drape fabric directly onto a dress form. The resulting pattern pieces can be constructed to produce the intended design of the garment and required size. Formal training is usually required for working as a pattern marker.
  • tailor makes custom designed garments made to the client's measure; especially suits (coat and trousers, jacket and skirt, et cetera). Tailors usually undergo an apprenticeship or other formal training.
  • textile designer designs fabric weaves and prints for clothes and furnishings. Most textile designers are formally trained as apprentices and in school.
  • stylist co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design, the history of fashion and historical costume, and have a high level of expertise in the current fashion market and future market trends. However, some simply have a strong aesthetic sense for pulling great looks together.
  • buyer selects and buys the mix of clothing available in retail shops, department stores and chain stores. Most fashion buyers are trained in business and/or fashion studies.
  • seamstress sews ready to wear or mass produced clothing by hand or with a sewing machine, either in a garment shop or as a sewing machine operator in a factory. She (or he) may not have the skills to make (design and cut) the garments, or to fit them on a model.
  • teacher of fashion design teaches the art and craft of fashion design in art or fashion school.
  • custom clothier makes custom-made garments to order, for a given customer.
  • dressmaker specializes in custom-made women's clothes: day, cocktail, and evening dresses, business clothes and suits, trousseaus, sports clothes, and lingerie.
  • An illustrator draws and paints clothing designs for commercial use.
  • fashion forecaster predicts what colours, styles and shapes will be popular ("on-trend") before the garments are on sale in stores.
  • model wears and displays clothes at fashion shows and in photographs.
  • fit model aids the fashion designer by wearing and commenting on the fit of clothes during their design and pre-manufacture. Fit models need to be a particular size for this purpose.
  • fashion journalist writes fashion articles describing the garments presented or fashion trends, for magazines or newspapers.
  • An alterations specialist (alterationist) adjusts the fit of completed garments, usually ready-to-wear, and sometimes re-styles them. NOTE: despite tailors altering garments to fit the client, not all alterationists are tailors.
  • An Image Consultantwardrobe consultant or fashion advisor recommends styles and colors that are flattering to the client.



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